Payflex is selected as finalist in 3 categories.

The most anticipated global FinTech event of the year is back! Now in its 5th year the annual Innovate Finance Global Summit (IFGS) is once again taking over London and the historic Guildhall for two days – Monday 29th – Tuesday 30th April. FinTech has changed how we look at financial services. It is shaping how the next generation will interact and think about finance.

Payflex is selected as finalist in 3 categories.

Businesses and loyalty programmes making the list of finalists this year are using technology and empathy to stand out from their competitors.

Examination of the entries for the Loyalty Magazine Awards 2019 shows that use of automation, and especially artificial intelligence to streamline interactions is prevalent. There is also recognition that a personalised approach is likely to win with customers.

Another strong theme is for companies to work together to create “Super Loyalty” and foster allegiance to a number of brands.

With the Loyalty Magazine Awards now covering all global markets, even the shortlisting this year has been challenging for the judges. The entries listed below should be proud of their achievement so far.


Best Customer Experience

Reward yourself with Life Rewards – QNB Group

Best Loyalty Programme of the Year – Financial Services

Life Rewards credit card offer “Awesome Thursday” bonus points – QNB Group

Best Long Term Loyalty Initiative

“Programme de Fidelite Noudjoum” Loyalty Program – Ooredoo

Catalysed by the financial crash 10 years ago, it has evolved into a powerful global movement driven by companies delivering ideas that harness the power of the digital age to create better, sustainable services for a more diverse community.

IFGS will convene the global FinTech community to the FinTech capital of the world: the UK. By showcasing the very best of industry and the global and cross-sector nature of financial innovation, it will be the definitive event for FinTech in 2019.